In July of 2010, the National Association of Realtors (NAR) did a study of 111,004 home buyers and sellers that either bought or sold their home between July 2009 and June 2010. This study generated 8,449 usable responses to an 8 page survey. We thought we would share the following trends and statistics from the study:
· Buyers use a variety of resources in searching for a home: 89% searched internet; 88% used Realtors; 57% searched by yard signs; 36% searched print advertising. Although they used a variety of resources, they generally started the process online and then contacted their Realtor.
· When asked how they first learned about the home they ultimately purchased: 38% said internet; 37% said Realtor; 11% said a yard sign; 6% said from a friend, neighbor, or relative; 4% said the home builder; 2% said a newspaper ad; 1% said from home book or magazine.
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